Too Many Dashboards, No Decision Layer
Every platform reports its own metrics in its own format. There is no unified layer that translates signals into a clear budget decision — until now.
Marketing Intelligence Platform for Campaign Performance Analytics
MARKETING CAPITAL DECISION SYSTEM
Spendrics transforms campaign, channel and influencer signals into clear capital allocation decisions — so marketing teams know exactly what to scale, fix, or stop funding.
Spendrics is a marketing intelligence platform designed to help brands analyze campaign performance, track influencer impact and optimize marketing capital allocation across paid social, search and influencer channels.
15 min signal refresh
100% deterministic scoring
Explainable evidence outputs
Health Score
ROI Impact
Efficiency
SCALE ↑
Confidence
THE PROBLEM
Marketing has more data.
Less clarity.
Teams already have dashboards, exports, and channel reports everywhere. What they still struggle to see is where the money is actually working — and where it's silently draining away.
Measure Marketing ROI Across Channels
Attribution That Misleads, Not Guides
Last-click and platform-reported attribution consistently overstate impact. Marketing teams end up over-investing in channels that look good on paper but underperform in reality.
Influencer Spend Without Evidence
Influencer budgets keep growing but measurement stays subjective. Teams need a deterministic way to score influencer impact against actual campaign outcomes.
Budget Decisions Based on Instinct
When the data is unclear, teams fall back on gut feel and historical spend patterns. Spendrics replaces instinct with evidence-backed, confidence-aware allocation signals.
HOW IT WORKS
From signal to decision.
Three steps. No black boxes. You always know why a score is what it is.
→
STEP 01
Ingest
We pull in signals from every platform your campaigns run on — ads, influencers, organic channels — and normalize them into a single stream. No more copy-pasting exports across five different dashboards.
→
STEP 02
Score
Each campaign gets scored on health, impact, efficiency, and confidence. The formulas are fixed and transparent — the same inputs always produce the same output. You can trace every number back to the data behind it.
STEP 03
Decide
You get a clear signal: scale this, fix that, stop funding the other thing. Active campaigns refresh every 15 minutes. Historical data updates daily. The decision is yours — Spendrics just makes it obvious.
PLATFORM CAPABILITIES
Built for decision clarity,
not dashboard noise.
Six decision engines — each one deterministic, observable and explainable.
Track Influencer Campaign Performance
Optimize Marketing Capital Allocation
⚕
Campaign Health Score
A unified 0–100 deterministic score measuring campaign vitality across engagement, growth velocity, and watch quality — computed from live signal data every 15 minutes.
⚡
Channel Efficiency
Measure impact per dollar across every channel in your mix. Spendrics surfaces which platforms are delivering outsized returns and which are quietly underperforming.
👤
Influencer Impact
Go beyond vanity metrics. Score each influencer's real contribution to campaign health, ROI, and audience growth — with evidence that explains the score, not just the number.
◈
Budget Reallocation
Receive confidence-aware signals on where to shift spend. Recommendations are derived from live efficiency scores — not historical assumptions or manual analysis.
◉
Explainable Evidence
Every score comes with the evidence behind it. Marketing teams can trace every recommendation back to the signals that produced it — no opaque AI, no unexplained outputs.
◑
Confidence-Aware Scoring
Scores include a confidence value derived from signal completeness and stability. When data is thin, Spendrics tells you — so teams calibrate decisions to the quality of evidence available.
PLATFORM COVERAGE
Campaign Analytics Dashboard for Modern Brands
Connect every channel that matters. Spendrics unifies signals across the platforms your campaigns actually run on.
TikTok
YouTube
X / Twitter
LinkedIn
Instagram
Meta Ads · Google Ads · Paid Search · More platforms — request via dashboard
WHY IT MATTERS
Decision-grade precision.
Built for marketing teams.
15m
Live Refresh Cadence
Active campaigns recomputed every 15 minutes. Historical campaigns daily.
5
Model Entity Layers
Tenant → Brand → Campaign → Channel → Influencer — full hierarchy tracked.
100%
Explainable Outputs
Every score includes evidence — no black-box decisions, no unexplained results.
⚡
Confidence Visibility
Signal completeness and stability surfaced in every recommendation automatically.
WHO IT'S FOR
Every team that owns
marketing capital.
Spendrics is built for the people who are held accountable for where the budget goes and what it produces.
Marketing Teams
Stop defending spend. Start directing it.
Marketing teams use Spendrics to replace gut-feel budget reviews with evidence-backed allocation decisions. Campaign health scores and channel efficiency metrics make it easy to know exactly what is working and what should be reallocated.
Brands
Know what your marketing is actually doing.
Brand teams get a unified view of campaign performance across every channel — with influencer impact scores that go beyond follower counts and engagement rates to measure real contribution to campaign outcomes.
Performance Marketers
Efficiency scoring at the channel level.
Performance marketers use Spendrics' efficiency engine to identify which channels, formats, and audience segments are delivering the highest impact per dollar — with confidence scores that signal when the data is strong enough to act on.
Agencies
Prove impact. Retain clients. Scale accounts.
Agencies use Spendrics to deliver deterministic campaign evidence to clients — replacing subjective reporting with explainable score-based proof of campaign health, influencer value, and marketing ROI at every level of the account hierarchy.
PRODUCT PHILOSOPHY
Marketing Intelligence for Data-Driven Teams
Spendrics is built on three non-negotiable product principles. Every engine, every score, every recommendation must meet all three.
Deterministic Analytics
Every score is computed from a defined, repeatable formula. The same inputs always produce the same outputs. Marketing teams can trust and verify every number Spendrics produces.
Transparent Metrics
No black boxes. Every metric exposes its inputs, weights, and computation method. Teams understand not just what the score is, but exactly why it changed.
Explainable Insights
Every recommendation comes with the evidence chain that produced it — so marketing leaders can present decisions to boards and stakeholders with full confidence and documented reasoning.
Stop reporting on marketing.
Start directing it.
Spendrics gives teams a deterministic and explainable way to evaluate campaign health, channel efficiency, influencer impact — and act on it with confidence.